Coatary Technologies formulates and manufactures resinous concrete floor coatings in West Jordan, Utah, and sells direct to contractors across the country. Their line covers epoxy, polyaspartic, polyurethane, flake, and crack repair products. We moved them off WordPress and onto a custom site at coatary.com.
The problem
Coatary sells technical products to working contractors. Those buyers need to find the right product and system for a job, pull the data sheets, and get in touch. The site had to make a deep technical catalog easy to move through, and be built so the tools coming after it would not force a rewrite.
What we built
We started with six design directions. Coatary picked one, and we built the full site from it. It is organized the way contractors shop:
- Products. A page for each product line: epoxy, polyaspartic, polyurethane, flake, and crack repair.
- Systems. A page for each of Coatary’s five tested floor systems: One-Day Install, Flake, Quartz, Solid Color, and Metallic.
- Markets. Pages for eleven markets, from residential garages to aviation hangars, warehouses, healthcare, food and beverage, and grow rooms.
- Resources library. One place for every technical PDF: product data sheets, safety data sheets, system data sheets, color charts, terms of sale, and the product warranty. Visitors filter the library by document type.
- Showroom. A gallery of finished floors that visitors can filter by system.
- A contact form built for contractors. It asks for the business name, the state they operate in, and what they need, so Coatary can point each inquiry to the right system.
The site is a fast static build. When it was done, we handed hosting over to Coatary, so they own and run it themselves.
Results
The new site went live on coatary.com in April 2026. Coatary’s full catalog of products, systems, markets, and technical documents now lives on one site that they host and control.